Blue is to grow.


The BLUE in our palette is probably best summed up with this one word: character. It’s working hard, trying, trying again, being nice,  playing fair, handling failure, seeking courage, dreaming big, believing, finding wonder… It’s grit, i.e. strength of character, the really important stuff.

You’ll find Blue in many of our activities because there are always opportunities to grow in whatever we do. Take games, for example. Gaming gets such a bad rap (especially video gaming), but there are many things to be learned during game play: winning/ losing gracefully, playing fair, persevering, accepting challenges, handling a friendly tease, practicing playful banter, etc. So we play games quite a bit. And we have fun.

Read about our complete palette.